The channel will constitute of best-in-class Gujarati content from our hugely popular India library - including fiction, non-fiction series and movies”. The launch of COLORS Gujarati will fulfil this need-gap in the UK. But currently, there is no single Gujarati channel in UK even though there are various TV channels for Punjabi, Urdu, Bangla and other regional language audiences. Govind Shahi, Executive VP - International Business, IndiaCast,said“We have a large Gujarati speaking population in UK and they have made their presence felt inthe social and cultural fabric of the country. With a successful partner track record, we’re pleased to continue to help Viacom18 capture larger UK audiences through our cutting-edge technology, and as always, we look forward to supporting Viacom18 with their growth plans - both in the UK and internationally.” Faisal Mahomed, Director, BT Media and Broadcast, said “As a leading provider of media services in the UK, BT Media and Broadcast is at the forefront of broadcast innovation.
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